One Catalog, Every Channel — Multi-Vendor Marketplace Built In

Seller Onboarding

Sellers apply via a white-labeled portal. The application captures business name, GSTIN (or EIN for US sellers), bank details, and product category intent. Operators configure mandatory document checklists — PAN, FSSAI licence for food sellers, brand authorisation letters for authorised resellers. Auto-verification steps call the GSTIN API to confirm active registration. Sellers reach listing-approved status in under 4 minutes for standard categories. High-risk categories trigger a manual review queue with SLA timers.

Listing Approval Workflow

Each seller-submitted product enters an approval workflow. Operators define rules: mandatory images (minimum 4), prohibited keywords, category-specific attribute completeness thresholds. An AI-assisted content check flags low-quality titles, plagiarised descriptions, and misleading claims before human review. Approved listings are published instantly to the storefront and enqueued for channel sync. Rejected listings return structured feedback to the seller with required corrections.

Commission Rules Engine

Commissions are configured at category, subcategory, seller tier, or SKU level. Operators stack rules — a base rate per category plus a discount for platinum sellers plus a promotional override during sale events. Commission is calculated on the confirmed-delivered amount, not gross order value, so returns automatically reduce the commission deducted. Fixed-fee listing charges, success fees, and monthly subscription fees can be layered independently.

Escrow & Per-Vendor Payouts

Customer payments land in an operator-controlled escrow account. X3 tracks each order's delivery confirmation, return window expiry, and dispute status. On T+2 (configurable), funds net of commission, platform fees, and any active dispute holds are released to the seller's bank account via UPI Payouts, NEFT, or international wire. Payout ledgers are seller-visible in real time. Failed payouts trigger automatic retry with alert escalation after 3 attempts.

Dispute Handling

Customers raise disputes through the order detail page. The system notifies the seller and sets a 48-hour seller-response SLA. Operators can mediate, auto-resolve based on configurable rules (e.g., auto-refund for orders below ₹500), or escalate. Dispute outcomes feed seller health scores. Sellers crossing 2% dispute rate in a rolling 30-day window are placed under enhanced review and payout holds.

Seller Dashboard & Tax Reporting

Sellers see live GMV, units sold, return rate, dispute rate, and payout history. Performance metrics are benchmarked against category averages so sellers understand their competitive position. At year-end, X3 auto-generates US 1099-NEC forms for sellers crossing $600 in annual payouts and Indian GST tax invoices for each payout cycle. All documents are downloadable as PDFs directly from the seller dashboard, eliminating operator manual tax reporting burden.

Google Ads Integration

X3 sends Google Enhanced Conversions events at order confirmed, order delivered, and order fully settled (after return window). The settled-revenue event is the one used for ROAS calculation. Smart Bidding strategies receive clean, return-adjusted signals instead of inflated click-to-cart conversions.

Meta (Facebook/Instagram) Attribution

Conversions API events are fired server-side from X3's OMS — not from a browser pixel that loses 30–40% of events to ad blockers. Event deduplication is handled using a shared event ID between the pixel and CAPI call. Catalogue ads are auto-updated from X3's live product feed every 4 hours.

Multi-Touch Attribution Model

X3 tracks up to 8 touchpoints per customer journey across paid search, paid social, organic, email, and affiliate. The default model is data-driven (Shapley value). Operators can switch to last-click, first-click, linear, or time-decay. Attribution reports are available per-campaign, per-ad-set, and per-channel — not buried behind a third-party analytics tool.

How the Mesh Works

• Creator applies to the platform affiliate program — one KYC, one bank account
• Operator approves the creator for one or more brand categories
• Creator generates deep links to any product in approved brands from their dashboard
• Clicks, conversions, and commissions tracked per brand per creator
• Commission tiers auto-upgrade as rolling 90-day GMV thresholds are crossed
• Payouts automated monthly via UPI/NEFT without manual reconciliation

Commission Tier Structure